Apr 21
The Business of Beer is a blog focused on strategy, marketing, and entrepreneurship within the craft beer industry. The passion of the people in this industry has led to some breweries doing some amazing things – in the beers they create, the strategies they employ, and the benefits they pass along to their communities and the environment.
With an interest in all things business and beer, I decided to create this site to bring the two together and to provide a perspective on the industry as a whole.
What You Will Find Here
- Interviews with people in the industry
- Profiles of breweries
- Strategy, marketing, and production ideas
- Case studies
What sort of “turbidity” exists in the local brewery marketplace during “these tough economic times?” I imagine it can’t be worse than in the custom flower “bouquet” industry, though. I figured I’d have to type this comment since the “mouthfeel” of these negative words left a bad taste on my palate.
Nice wordplay, very nice. However, I must stay true to what I said this site won’t be about.
I hope the Business of Beer will integrate nicely with M Financial in their quest to promote synergy, increase market share and education of their clients. I have a marketing suggestion: Beer tasting event for the employees of M Financial?